One of the problems that photography has faced due to its embrace by the fine art market is that, because photography is a poor medium, it cannot easily create a fictitious increase in its prices, resulting in efforts to make it appear more valuable. The way to make it appear more valuable, falsely so, includes using more complex techniques where no complex technique exists (since photography is simple), making it unique by limiting the number of copies (since photography is reproducible), creating oversized dimensions (while dimensions in photography do not matter), displaying it in strange frames, with strange combinations, with unusual materials (like plastics, aluminum, various others), to transcend its basic identity which is a very simple and poor medium. Just as simple and poor a medium as poetry, which requires only paper and a pencil. If the photographer loses some of the basic concepts of photographic identity, they will not be able to use it in the best way to express what they want to say. Photography is a very simple and poor medium, where the technique humbly follows the creator without getting in the way, its display should conform to the best possible way for the viewer to see it, to be well printed, in a book that is not cut in the middle as often done to appear bigger when opened, to be on a wall printed in such a size that the viewer can see it without having to stick their nose up against it or move three kilometers back to see it, thus the space and the conditions of display will determine the size of the print and with a frame or mat that does not interfere with the poverty of the image, that does not "cap" it, does not negate it. Therefore, everything should be so that the photograph remains simple and poor. And for this reason, accompanying the photograph during its exhibition or projection with music or lyrics and with comments and captions harms it. The caption, if it must exist, should only be there to define what the photograph is, to have a name, not to interpret it nor to complement it, because again, the word, like music, like poetry, will prove to be stronger elements than the photograph and will flatten it. Thus, the poverty of the photograph is something that we must exploit and not fear."