Advertising photography is the type that saturates most print media nowadays and is the one with which the general public most frequently comes into contact, thus being aesthetically influenced by it. As a consumer—and an excessive one at that—I have always been interested in advertising photography because it provided information about the products I dreamed of and gave me an incentive to buy them. However, advertising photography no longer serves this purpose today. Perhaps due to the onslaught of advertising images, photographers, like their peers in applied spaces, were forced to compete with supposedly original, sometimes bold, sometimes scandalous, and sometimes populist ideas, by any means possible, with the sole aim of capturing the public's interest, who quickly flips through a magazine, to capture their attention regardless of the product being promoted. This also led to a "creativity," both thematic and formalistic, which, combined with the general artistic trend in the media, ended up distancing advertising photography from the actual product and simply adapting it to a general pervasive atmosphere of "impressive" aesthetics. I have nothing against advertising, as I find it both useful and interesting. However, I have many reservations about the role this artistic advertising aesthetic plays on the visual cultivation of viewers, the audience that is now largely readers of all printed materials. If we once had an innocent audience, now I must say again that this audience has been corrupted by the advertising image, which, by their standards, by their knowledge, is synonymous with the quality aesthetic of the image, resulting in this audience being even further from reading and approaching an artistic photograph, or, even worse, influencing artistic photography to adopt advertising aesthetics, so that the photographer, who now calls himself an artist, can reach his audience and potential buyers of his images. Advertising photography must once again think about exactly where it started, what it aims for, and what it serves. It serves a product and a customer. And there it does not need to add an artistic dimension.